BIT-Behavioural Government Report 2018.

01 de julho de 2019
 |  vinicius neves
 |  Artigo

This report builds on the Behavioural Insights Team’s past work on applying behavioural insights to policymaking and the Institute for Government’s previous projects on better policymaking. It can be seen as a sequel to the 2010 MINDSPACE report, a joint Cabinet Office and Institute for Government publication that helped to make the case for creating the Behavioural Insights Team.

This project was funded by the Behavioural Insights Team. If you would like to follow up any of the ideas, opinions or proposals in this report, please email

Since most of our knowledge and experience concerns the UK government, many of our examples and recommendations concern the UK. However, we have tried to choose ideas and proposals with wide resonance and potential application. Much of what we suggest could be applied to many countries, regions or localities, and we are happy to have conversations along those lines.

The Behavioural Insights Team (BIT) is a social purpose company that is jointly owned by the UK Government, Nesta (the innovation charity) and BIT’s employees. BIT was created in 10 Downing Street in 2010 as the world’s first government institution dedicated to the application of behavioural sciences to policy

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